Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new second-generation Corolla Matrix at a press conference today at the 2007 Specialty Equipment Market Association (SEMA) Show.
The Toyota Matrix, the sporty five-door vehicle that helped redefine the concept of a crossover utility vehicle, has been redesigned for the 2009 model year to offer performance that matters for driver enjoyment.
“The Matrix concept was based on blending the functionality of an SUV, the style, image and performance of a sports car with the affordability of a subcompact sedan,” said Tim Morrison, Toyota Division corporate marketing manager. “For 2009, it’s all that, and more. It may have the body of a five-door hatch, but it comes with the soul of a two-door sports car.”
Development of the 2009 Matrix focused on greater exterior coupe-like styling with enhanced interior utility and improved dynamic performance. It was made wider with a lower stance than the current model while maintaining its interior space. The result is a sporty, dynamic shape that contains room for five people to ride in comfort. As a result of significant changes to the Matrix’s profile, the theme is flowing and dynamic. The design expresses a low center of gravity, and coupe-like style with a fun-to-drive image. From the rear, the Matrix has rounded rear windows and continuous character lines that run from the front grille to the A-pillar.
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